How does a university advertise the cross-disciplinary approach that so many of its students pursue? By asking questions. This series of eight 4' x 6' posters was created for The New School’s “Force of New” campaign. The wild postings were installed throughout Manhattan and a micro website, animated ads, environmental graphics, and commercial products were also created around this visual system.

Both the wild postings and web ads were intended to stand out against the usual visual landscape, playing off the traditional form of wheat-paste posters. In the case of the web ads, an unusual typographic approach drove over four times the usual amount of traffic to the university site than had been expected.