Project Nia

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Project Nia is a nonprofit dedicated to ending youth incarceration through the use of restorative and transformative justice practices. They needed a brand that felt as strong and urgent as the work they do. We created a new identity that feels energetic and hopeful, and developed a fully functioning website, a suite of posters, brochures, pins, and t-shirts. The result is a powerful brand that fights alongside the organization for real systemic change, and helps them punch above their weight.

Created at Thinkso

The color palette exudes both warmth and strength, much like the rays emanating from the logomark. The new identity easily stands out in a crowd (and happens to look great on a button).
We built the new website as a hub for information, connection, and activism. It incorporates an archive for past projects, a center for educational tools, and an easily-updated blog to highlight what’s happening this minute.
The Transformative Justice brochure educates people on community-based responses to harm and highlights the work of the organization.
These restorative question cards are a tool to aid in transformative justice dialogs. Printed front and back, the cards invite both those who caused harm and those who were harmed into a shared language of repair.
Social media triptychs give quick facts about youth incarceration in America and put a face to the people working to change it.