How does the largest opera house in the world maintain its prestige, excellence, and draw? By appealing to both seasoned opera lovers and first-time audiences.
![Cover of Metropolitan Opera newspaper showing a variety of productions](https://ochre.ink/wp-content/uploads/2023/10/Met-Opera-print-piece-cover-1050x1267.jpg)
![A spread from the recruitment piece for Met Opera showing a man on stage with the William Kentridge set design](https://ochre.ink/wp-content/uploads/2023/10/Met-Opera_Recruitment-print-piece_Intro-spread-1050x740.jpg)
![Julianne Moore in a wig shop next to an interview with her](https://ochre.ink/wp-content/uploads/2023/10/Met-print-piece-6-7-Adjusted-1050x738.jpg)
![](https://ochre.ink/wp-content/uploads/2023/10/10-11-1050x740.jpg)
![](https://ochre.ink/wp-content/uploads/2023/10/Met-print-piece-14-15-Adjusted-1050x729.jpg)
![A flip-through of the print recruitment piece](https://ochre.ink/wp-content/uploads/2017/09/Met-content-piece.gif)
![A subway ad showing Sondra Radvanovsky singing](http://add-ink.com/wp-content/uploads/2023/10/Subway-Ad-with-large-Type-Norma-1050x700.jpg)
![](https://ochre.ink/wp-content/uploads/2023/10/Joyce-bus-side-1050x700.jpg)
How does the largest opera house in the world maintain its prestige, excellence, and draw? By appealing to both seasoned opera lovers and first-time audiences.