Mindtree

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With 21,000 employees and a global presence, India-based Mindtree can compete against the larger tech consulting firms but its marketing materials lacked clarity, consistency, and differentiation. A refreshed brand identity and deeper visual toolkit helped it stand out and take its business to the next level. The new creative system positioned Mindtree at the forefront of digital innovation, emphasizing its agility, technical expertise, and special culture in an industry where the human touch is just as important as the technology solutions.
Created at Thinkso
Cover from a brochure that says "Your future—ahead of schedule"
A collage of line illustrations
In addition to a system of illustrations that is meaningful and approachable, we developed a library of custom-drawn iconography and detailed guidelines for expanding it in-house. In an industry fraught with clipart, these visual systems provide sophistication to Mindtree.
Two spreads from the Mindtree brochure
Two spreads from the Mindtree brochure
The company brochure, “Your future—ahead of schedule,” underscores Mindtree’s role as both an innovator within technology services and an empathetic partner in helping clients achieve their digital transformation goals. This piece provided the company’s leadership with a much-needed showpiece that tells the entirety of the Mindtree story in a sophisticated package.
Two slides from the Mindtree presentation deck
Two slides from the Mindtree sales deck
Two slides from the Mindtree sales deck
Visually-engaging slides with a clear accompanying script of the new PowerPoint deck create a presentation that gives audiences the proper context without putting them to sleep. Core slides are accompanied by customizable templates so that sales and product teams can tailor presentations with client-specific content on a meeting-by-meeting basis. The result is an efficient way to bring consistency to a deck used by many different professionals across the global firm.
Two pages from the Mindtree brand book
Two pages from the Mindtree brand book
To pair with a robust 76-page set of brand guidelines, we created a brand book aimed at the entire company, not just the marketing team. The book explained the importance of branding for Mindtree, how to use the brand both visually and verbally, and gave detailed examples of applications and why they matter.